AIM Communications
Embedded communications and marketing for companies building hard technology.
Which means company messaging and the product name and positioning and the sales one-pager and the byline in a trade outlet your customers care about and the media training the morning before the interview and the technical whitepaper.
The Practice
Media relations, in business press and engineering press both — and YouTube and Substack besides.
Content: bylines, blogs, case studies, whitepapers, and technical writing.
Product marketing, naming, and messaging architecture.
Executive positioning, media training, and prep.
Launches, announcements, and conference programs.
§ 02 — The Roster
Adyton · Bedrock Robotics · Civic Roundtable · Overmatch Ventures · Whitespace
Previously: Maxar · Zipline · Nominal · Peregrine · PHC Global
§ 03 — The Publication
TO WIT
Essays on communications, technololgy, and the business of being understood. Plus Unpitchable, a running series on the trade.